With a new multi-million dollar TV contract, women’s football in England is to receive significantly more attention. The TV channels Sky Sports and BBC secured parts of the broadcasting rights for the Women’s Super League (WSL) for the next three years starting next season. The English football association FA announced on Monday.
Just the contract with the sender Sky, which will show up to 44 games per season, should bring in the league, according to the British newspaper Independent, the equivalent of over ten million euros.
The BBC, which will broadcast 22 games for free, will probably add another eight million euros. It is the first time that the rights to the WSL have been sold independently of men’s football.
“This is a milestone that will transform WSL,” said Kelly Simmons, FA director responsible for women’s professional football. It is a “groundbreaking deal” for all of women’s football.
“It’s a very emotional moment. If we look at the ratings, it will undoubtedly make us the most watched women’s sports league in the world,” said Simmons.