On the pitch, Mesut Özil is slowly starting to roll again after his move to Fenerbahce Istanbul, he has now achieved a real hit online. The 2014 world champion was the first athlete to create his own “3D genius” and collected more than 400,000 euros for a good cause in record time with this digital toy.
The Özil avatar and related accessories sold out within ten minutes and brought in 500,000 US dollars (414,000 euros). Özil (32) donated “a substantial part” of the sum to the BigShoe Foundation, which enables children in need to undergo urgently needed operations.
“It’s no longer a secret that more and more areas in marketing are taking place virtually. Together with my team, we came up with the idea of creating such an avatar in order to be able to connect with my fans worldwide in a very special way.” said Özil. He is “very happy” that the campaign raised such a large amount for a good cause.
In addition to the figure created by an American company (Geniuses), fans could also purchase football shoes and clothing in Özil style on a platform (Nifty Gateway). The playmaker is in line with pop stars like Justin Bieber, Rihanna or Cardi B, of whom there are such avatars.