DFB under pressure – Adidas demands “take the necessary steps quickly”

In its deep leadership crisis, the DFB is now also getting pressure from its long-term sponsor Adidas. “Unfortunately, the internal leadership quarrels do not throw a good light on the DFB,” said Adidas spokesman Oliver Brüggen SID-Inquiry.

“It is therefore important that the association quickly takes the necessary steps to resolve the obvious problems.” The DFB owes this to its employees, its members, “but also to its players and partners,” explained Brüggen. At first she had Wirtschaftswoche reported on the Adidas statement.

The company from Herzogenaurach has been one of the main partners of the DFB for many decades, the current sponsorship contract runs until 2026. At the European Championships (June 11th to July 11th) the German national team will move into their tournament quarters in the “World of Sports” on the Company campus. The criticism should arrive at the DFB as a warning shot.

In the association, the power struggle in the management floor had come to a head after President Fritz Keller’s Nazi settlement. Keller has to answer to the sports court, the state and regional associations demand his withdrawal regardless of the outcome of the proceedings. The sovereign princes also withdrew their trust in General Secretary Friedrich Curtius.

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